It started with the question: “Shall we make a card game?” So we did. Cut to months of curiosity, research, design obsession, brainstorms, and figuring out what works later, we had our flagship product, FilmOh!Graphy- A Bollywood themed card game with a unique but ridiculously simple gameplay.
Welcome to The
store
The Co. Store is part of the Independent Creators Collective ecosystem where we develop products that celebrate creative expression. Think of it as a space where we tinker with ideas and build products we wish existed.
June 2025
let’s get it started
June 2025
Trial and Terror
We stress-tested FilmOh!Graphy's use cases, gameplays, and X factor against diverse audience groups to ensure we had everything covered before we launch.
June 2025
soft Launch
Like proud yet petrified parents we finally put our baby out into the world and hoped it would find its people. Spoiler alert, it did.
June 2025
Hard Launchhh
An online launch was not enough. So, we put ourselves out there, literally. 13 days. 10000+ footfalls. An upscale Christmas market in Mumbai. The perfect launchpad for The Co Store. (Yes, we are biased toward Christmas). And we launched with not one but six products! Sleep, who?
June 2025
popped off at pop-ups
Took our brand of culture, chaos, and collectibles to new people, and new cities, but the same good vibes.
June 2025
We're Online!
Website. Amazon. Instagram. You name it, we're there. Making The Co. Store, its products, people, and community accessible, the way you like it.
home page
Intentionally creative
Small Batch
Bollywood
Mumbai
Playful
fun
Game nights
curious
home page
Intentionally creative
Small Batch
Bollywood
Mumbai
Playful
fun
Game nights
curious
home page
Intentionally creative
Small Batch
Bollywood
Mumbai
Playful
fun
Game nights
curious
home page
Intentionally creative
Small Batch
Bollywood
Mumbai
Playful
fun
Game nights
curious
home page
Intentionally creative
Small Batch
Bollywood
Mumbai
Playful
fun
Game nights
curious
home page
Intentionally creative
Small Batch
Bollywood
Mumbai
Playful
fun
Game nights
curious
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